• BusinessValuation

Association Between Revenue and Business Valuation

It is important to ascertain how current and new revenue streams will impact the valuation of your company. Usually the first thing a business valuation analyst will look at first is the revenue of the business. Revenue is useful in establishing an indicator of performance, which can be used to benchmark a business’ overall performance against its competitors.


Industry and competition data is used to compare the results and ascertain a benchmark of a business’ performance, albeit with limiting assumptions.


Within business finance, it is observed that Revenue is closely linked with Cash Inflows. Through detailed analysis of the cash inflows, a business valuer will be able to review trends, changes, patterns and causes related to revenue. This helps us to provide an explanation about the variances, which is critical in a complete business valuation.


Once all the revenue streams of the company are determined, the next step is to build forecasting models. Risk is a key factor that needs to be considered while building these models. The business valuer will constantly adjust and tweak the model to predict the revenue and figure out patterns. These patterns will then be used to compute future earnings and thereby determining valuation amount.



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